New Media Scotland was one of the very first four Creative Informatics challenge holders, securing £20,000 to support an innovative research and development proposal that collaboratively answered our challenge, Atmosphere OS.

Our challenge was to create an open-source toolkit for pop-up multi-sensory cinematic experiences that enables film exhibitors to work creatively with intersecting data sets provided by guests, a chosen venue and the movie itself.

For details of our next Atmosphere click here.

Atmosphere is our most popular research and event programme. First premiered at the 2010 Edinburgh International Film Festival, it re-imagines the concept of Atmospheric movie theaters from the 1920s and 30s.

Each expanded screening uses a team of guest artists and creatives to work with technology old and new, multi-sensory interactives and live elements too. Expect some smoke and mirrors, before the bells and whistles.